Brand Development - In today’s cluttered and (ADHD) attention deficit society, developing a strong brand is key to business success. Without establishing trust and authenticity, you will be just another face in the crowd.
Today’s consumer behavior demands your brand stand for something. Your brand must stand out from the phonies and make your customers believe that what you offer is authentic, special, unique, and trustworthy.
There is much debate on what the right price for identity development is. How much you can expect to pay for the creation of your brand is the $64,000 question.
The answer is that the fee doesn't have to be astronomical, but it can be depending on whom you decide to do business with. Creating a brand is often a classic case of getting what you pay for. Your cousin may create a name and commensurate logo (without applications like letterhead, signage and packaging) for $500.
A brand is more than a logo, a company or a product. It conveys an overall “feel”, a perception of quality and reliability without calling too much attention to itself. Developing a strong brand requires a relentless focus on a company’s or product’s unique value proposition, differentiation, benefits, quality and pricing, all integrated around a consistent and powerful visual identity and message.
You get what you pay for. The less you pay the less you get.
Most believe that brand is a cost, rather than a strategic and long-term investment.
What you can do!!! Our TOP 3!
- #1 - understand that brand building is not a cost but rather a strategic investment that requires long-term planning.
- #2 - understand what your customers want and develop and launch products that meets their needs.
- #3 - create an internal culture that focuses on teamwork and an understanding of how each employee contributes to the success of the brand.